Stories that land on air and on the feed.
PR and social media strategist trained in the ABC7 Los Angeles newsroom. I pitch the press, create content, and grow audiences that turn stories into action.
100K+
Toys and meals delivered through KABC Cares, Spark of Love & Feed SoCal
+6000
Instagram followers grew for CSUN in 12 months
150+
Students convened at the first post-COVID PRSSA Western District conference
Selected Work
CASE 02 · SOCIAL GROWTH · CSUN
+6,000 Instagram followers in 12 months.
CASE 01 · CAUSE CAMPAIGN · ABC7 LOS ANGELES
KABC Cares: wildfire relief with Amazon
Challenge
Challenge
[One line on the need — who was affected and why it was urgent]
My role
Coordinated the wildfire relief campaign with Amazon, alongside the Spark of Love and Feed SoCal drives.
100,000+ toys and meals delivered to underserved communities across the drives.
Read the Case Study
CASE 03 · EVENT · PRSSA
The first post-COVID Western District conference
As chapter president, I brought together 150+ students from Southern California and speakers from Taco Bell and Lululemon.
CASE 04 · EVENT PRODUCTION
Jasmine's Quinceañera, planned in three months
Theme, venue, traditions and vendor sourcing — delivered for the family within budget.
What I bring to a team
Media relations
Newsroom-side instincts for what producers need: pitches, press releases and one-sheets that get picked up.
Brand Storytelling
Narratives that protect and elevate reputation—including brand campaigns led by Agency 398.
Hootsuite· CapCut· Premiere · Canva · Sprout · MS Suite
Social Media & Content
Platform strategy, content calendars, and community management, proven by a 6,000-follower year at CSUN.
Media relations
From 150-person conferences to partner-driven drives — planned, staffed and delivered on budget.
About
Hi, I’m Michael.
For two-plus years, I've worked alongside executive co-heads, producers, and VPs at ABC7 Los Angeles — a newsroom that never slows down. On the side, I've run community campaigns and social content, from wildfire relief drives to brand work at Agency 398.
Off the clock: ukulele, Bad Bunny on repeat, and the beach.